MBA in Branding
& Advertising programme covers core principles to allow students gain wide range of knowledge, creative skills and practical abilities across various advertising and Branding
platforms. This course is designed for students interested in various aspects of Branding
and advertising like advertising campaigns, interactive digital media, audience measurement, corporate positioning, Branding
, consumer behavior etc. This course is ideal for aspirants who wish to follow a career in this field or move into Branding
& advertising role from other background.
To provide thorough understanding of the utilization of advertising, integrated communication platforms and new media in the local, national and international markets.
To impart rigorous knowledge with comprehensive skills to develop students into effective managers.
To expose students to various facets of Branding
& advertising like brand positioning, complain management, strategic promotion, market research and communication effectiveness.
To expose students to cutting edge Branding
and advertising tools, methods and case studies.
To provide insights on different aspects of emerging market trends and different creative component involved in brand building.
Advertising media planner
Online marketing manager